Another Silbermann Takes the Scooper

San Rafael CA - April 20, 2005 - In a move that surprised even food industry insiders, Daniel Silbermann has assumed control of the business established by his parents 39 years ago and operated by his brother for the last 16 years.

In 1966, Alfred and Ilse Silbermann took over the Swensen's location in Northgate One - and their first son, Curtis, was born. In 1989, the Silbermanns incorporated the store in the family name, the parents retired, and Curtis took over the operation.

Second son, Daniel, graduated from Terra Linda High School, then the Naval Academy, and flew jets for the Navy and the Air Force. This year Daniel and his wife, Christy, are expecting their first child, a son, and are taking over the family business.

In anticipation of increased sales to businesses, restaurants, clubs, and teams, and the expansion of wholesale operations, unique ice cream novelties, and catering, Daniel has added an ice cream maker, as well as another manager to help run the store and provide marketing support.

Alfred, Ilse, Curtis, and his wife, Christina, are still available to consult in their areas of expertise. Meanwhile, sister Sonja, youngest of the three siblings, has returned to help manage the store and increase production of retail, wholesale, ice cream cakes and pies, and novelties.

Curtis is retiring on April 30 to begin a new career. On July 9, Silbermann's will begin the year-long celebration of its 40th anniversary making outstanding ice cream, sundaes, shakes, sodas, malts, floats, and freezes in San Rafael and selling its products throughout the North Bay.